Elevating Your Natural Beauty with Expert Care

Ashly Arts Photoghraphy

Roberto Montanez Photography

Shots by Ross


About Me

Hello! I'm Italia, a passionate makeup artist dedicated to making you look and feel your absolute best on your special day. Based in Santa Cruz, I specialize in natural, long-lasting makeup for Brides and Special Events. With over 10 years in the beauty industry, I focus on enhancing your features, ensuring you feel confident in my chair and beyond. I’m known for my attention to detail and personalized consultations.

I am currently available for on-location services across Santa Cruz County. This means I bring my professional makeup kit, chair and lighting to you, allowing you to relax while we create your beautiful look.

What Clients are Saying

"THANK YOU SO MUCH FOR DOING MY MAKEUP, ITALIA. IT REALLY WAS A WONDERFUL DAY AND THE MAKEUP HELD UP EVEN THROUGH TEARS."

— RITA M., 2025 BRIDE

"IF YOU ARE EVER IN NEED OF MAKEUP SERVICES, I 1000% RECOMMEND ITALIA. SHE’S SO EASY GOING AND JUST KNEW EXACTLY WHAT TO DO WHEN I SAID SOFT GLAM. "

— CLAIRE R.

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